In memory of the late 1987 World Champion Bull Rider Lane Frost, the Lane Frost Challenge (LFC) was established in 2001 in his hometown of Vernal, UT. By 2009 the LFC had grown to include Professional Bull Riding (PBR) and Championship Bull Riding (CBR) stops with a total of 10 events throughout Utah, Wyoming, Colorado and South Dakota.
Featured on the Outdoor Channel and Altitude Sports the LFC was in high demand, but by 2013 the event had superseded the humble hometown event that fueled our passion. The decision was made to scale the event back down to the original Vernal, UT tour dates with a couple of community-based private events provided throughout the year.
